What is PopMarker?
The creator of an innovative new image app platform, popMarker is poised to revolutionize the way people use the Internet. Using advanced image recognition technology with multi-language capabilities, popMarker allows online users to conduct their favorite online activities—such as shopping, surfing, commenting and networking—all directly from a picture!
popMarker allows bloggers, publishers and advertisers to supplement the image-viewing experience with a variety of apps designed to educate, inform, entertain and—perhaps most importantly—to fully engage Internet users in a new and dynamic way.
How does PopMarker work?
For users: PopMarker’s discreet but distinct icons let viewers know that an image contains relevant information and links. They then have the option to interact with the image and access pertinent embedded content by simply mousing over and/or clicking on these various icons When they are ready to exit the apps, consumers can do so with a click or a mere move of the mouse.
What are the benefits of PopMarker image apps?
Populating online images with information, relevant links, state-of-the-art image recognition and multi-language capabilities, popMarker image apps help both publishers and Internet users alike get the very most out of online photographs, pictures and other graphic elements. In addition to providing relevant information, PopMarker image apps can instantaneously link users to valuable educational, social media, ecommerce and advertising sites.
Publishers who partner with PopMarker benefit from:
- Enhanced visitor engagement
- Heavier website traffic
- Longer viewing periods
- Additional value and incoming revenue
What do publishers need to do in order to partner with popMarker?
How Are We Different:
You may have seen pins floating on pictures around the web and it's important to understand how your relationship with PopMarker can bring a value proposition to your business. The following list of FAQs comprises some answers to questions we have received. If you have any other questions, please feel free to contact us:
How are you different from other in-image advertising sites?
While the idea of in-image advertising is still in its infancy, there are a couple of companies that are working within this space. Whereas they focus on a system based on their network, PopMarker is a one-stop platform. We work with both advertisers and publishers to maximize the exposure and demographic targeting. Moreover, we give the opportunity to the publisher to create their advertising networks and become an "ad agency." We provide a backend [link to backend description and images] that allows publishers to track the traffic being generated by the ads. Advertisers also have access to this backend to continuously refine keywords, ad placements, and unique click throughs. In other words, we provide high-end analytics, powered by our proprietary system to help all parties benefit from the partnership.
Do you provide backend assistance and account management?
Absolutely. Part of the service that we pride ourselves on is our focus digital ad management. All of our advertisers work with an account team that is purely dedicated to maximizing the potential of the in-image advertisement. Some companies have digital ad bureaus but many don't have time to micro manage one of their campaigns. Should you want to take advantage of this service, we will work to map out your goals, target audiences, and the do all the coding and placement for you.
Do you only work in English speaking markets?
Our platform has the ability to be translated into over 50 languages.There is no limitation to the size, geography, and scope of a campaign.
How can I track progress of a campaign?
Our proprietary backend technology lets both advertisers and publishers track the progress of the campaigns including click-throughs, unique visitors, repeat visits, among others. As an advertiser, the back end is completely tailored to you. You can continuously refine the keywords and focus of your ads to maximize effectiveness. As a publisher, you can track how your visitors are interacting your website, your earned revenue, and various other aspects of the success of the ads on your site. This can help you put together more effective content in the future to maximize your revenue.
What happens if multiple advertisers want the same keyword?
Our system is competitive which maximizes revenue for the publisher while creating a diversity of choice for the reader. Advertisers enjoy the ability to bid for ad space on mouse overs and the higher bid gets a more promising placement in the carousel .